Privacy Policy

Effective date: December 21, 2025

This Privacy Policy describes how Builtin Washington (“Builtin Washington,” “we,” “us,” or “our”) collects, uses, discloses, and protects information in connection with your use of our website https://www.builtinwashington.com (the “Site”) and any related content, features, or services (collectively, the “Services”).

By accessing or using the Site, you agree to this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

We only collect limited personal information that you choose to provide directly to us and certain information automatically through cookies and similar technologies.

1.1 Information You Provide Directly

When you interact with the Site (for example, via contact forms or newsletter sign-ups), we may collect:

  • First name
  • Last name
  • Email address

You may choose not to provide this information, but then certain features of the Site may not be available to you.

1.2 Information Collected Automatically

When you visit or use the Site, we and our third-party partners may automatically collect certain information about your device and usage through cookies, pixels, scripts, and similar tracking technologies. This may include:

  • IP address
  • Browser type and version
  • Device identifiers
  • Pages visited, time and date of visit, time spent on pages
  • Referring/exit pages and URLs

This information is generally collected in an aggregated or de-identified form and does not directly identify you, but it may be considered personal data or personal information under certain laws (such as CCPA/CPRA and GDPR).

2. Cookies and Tracking Technologies

The Site uses cookies and similar tracking technologies to operate, analyze usage, and serve advertisements, including via Google Analytics and Google AdSense. These technologies may be set and read both by us and by certain third parties (such as analytics providers, advertising partners, and social media platforms) that provide services on or through the Site.

Cookies are small text files that are stored on your device when you visit a website. Similar technologies include scripts, web beacons (pixels), local storage, and SDKs, which can be used to recognize your browser or device, remember your preferences, and understand how you use the Site.

2.1 Types of Cookies We Use

  • Essential/functional cookies – These cookies are necessary for the Site to function properly and to remember your preferences (such as language, consent choices, or display settings). They cannot be switched off in our systems and do not require your consent under most laws.
  • Analytics/statistics cookies – These cookies (for example, those set by Google Analytics) help us understand how visitors use the Site, such as which pages are visited and how long users stay. We use this information to improve the performance, content, and design of the Site.
  • Advertising/marketing cookies – These cookies (for example, those set by Google AdSense and its partners) are used to deliver advertisements, including personalized ads where permitted by law, to limit how often you see an ad, and to measure the effectiveness and performance of advertising campaigns.
  • Social media cookies – When we embed or link to third-party social media content or features (such as Instagram), those platforms may set cookies to enable features like sharing, “liking,” or viewing embedded content, and may use the information for their own purposes, including personalized advertising.

2.2 How Google Uses Cookies and Data

Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our Site or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visits to our Site and/or other sites on the Internet. Users may opt out of personalized advertising by visiting Google Ads Settings, and may also use industry opt-out pages such as the Network Advertising Initiative opt-out page at https://www.aboutads.info/.

For more information about how Google uses cookies and processes data when you use sites or apps that partner with Google, please see: https://policies.google.com/technologies/ads and https://policies.google.com/technologies/cookies.

2.3 Google Analytics

We use Google Analytics to collect information about how visitors use the Site, such as the pages visited, the time spent on pages, and the type of device and browser used. Google Analytics uses cookies and similar technologies to collect this information and provide us with aggregated reports.

You can learn more about how Google Analytics collects and processes data at https://policies.google.com/privacy, and you can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout.

2.4 EU/EEA/UK/Swiss Users and Consent

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, we will request your consent before placing or allowing the use of non-essential cookies (such as analytics and advertising cookies) on your device. You can provide or withdraw your consent at any time through the cookie banner or preference tool shown when you first visit the Site, or by adjusting your settings later where such tools are available.

Where required by applicable law, we also honor certain browser- or device-based signals (such as compatible Global Privacy Control signals) that indicate your choices regarding the use of cookies and similar technologies, particularly for personalized advertising and certain types of tracking.

2.5 Managing Cookies and Tracking

  • You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. The method for doing so varies by browser, so please consult your browser’s help or settings menu for more information.
  • If you disable or refuse cookies, some parts of the Site may not function properly or may lose certain features.
  • In addition to browser controls, you may be able to manage your advertising preferences via platform-level settings on your mobile device and via industry tools such as the Digital Advertising Alliance (DAA) and European Interactive Digital Advertising Alliance (EDAA) websites, where available.

3. How We Use Your Information

We use the information we collect for the following purposes, to the extent permitted by applicable law:

  • To provide, operate, maintain, and improve the Site and Services.
  • To respond to your inquiries, requests, or questions (including via our contact page).
  • To send administrative information, such as updates to our terms or policies.
  • To analyze usage and performance of the Site (for example, via Google Analytics).
  • To display, personalize (where permitted), and measure ads on the Site (via Google AdSense and partners).
  • To protect the security and integrity of the Site, prevent fraud, and enforce our terms.
  • To comply with legal obligations and respond to law enforcement or regulatory requests.

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom, or another region with similar laws, our legal bases for processing your personal data under the GDPR and similar laws include:

  • Consent – For example, when you agree to receive emails from us or accept non-essential cookies (such as certain analytics or advertising cookies).
  • Legitimate interests – To operate, secure, and improve the Site; prevent fraud; and conduct analytics and limited marketing where not overridden by your rights.
  • Legal obligation – To comply with applicable laws, regulations, or court orders.
  • Contract – When processing is necessary to perform a contract with you or to take steps at your request prior to entering into a contract.

5. How We Share Your Information

We do not sell your personal information in the traditional sense of exchanging data for money. However, certain disclosures may be considered a “sale,” “sharing,” or “targeted advertising” under some privacy laws, such as CCPA/CPRA.

We may share your information with:

  • Service providers – Third parties that perform services on our behalf, such as hosting, analytics (Google Analytics), advertising (Google AdSense), email delivery, and security.
  • Advertising partners – Third-party vendors and ad networks that provide interest-based or contextual advertising and measure ad performance.
  • Legal and safety purposes – To comply with applicable law, regulation, legal process, or governmental request; to protect the rights, property, or safety of Builtin Washington, our users, or others.
  • Business transfers – In connection with a merger, acquisition, restructuring, sale of assets, or similar corporate transaction.

We require service providers to use the information only to perform services for us and to protect it in accordance with applicable law and appropriate contractual safeguards.

6. Retention of Your Information

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (for example, to comply with legal, tax, or accounting requirements).

When we no longer need to use your information, we will take reasonable steps to remove it from our systems or anonymize it so it can no longer identify you.

7. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information.

7.1 Rights Under GDPR (EEA/UK and Similar Regions)

If you are located in the EEA, UK, or a similar jurisdiction, you may have the following rights, subject to limitations and exceptions under applicable law:

  • Right of access – Request access to your personal data we hold.
  • Right to rectification – Request correction of inaccurate or incomplete personal data.
  • Right to erasure – Request deletion of your personal data in certain circumstances.
  • Right to restriction – Request restriction of processing of your personal data.
  • Right to data portability – Receive your personal data in a structured, commonly used format and transmit it to another controller where technically feasible.
  • Right to object – Object to processing based on legitimate interests or direct marketing.
  • Right to withdraw consent – Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing before withdrawal.

You also have the right to lodge a complaint with a supervisory authority in your country or region if you believe our processing of your personal data violates applicable law.

7.2 Rights Under CCPA/CPRA (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you certain rights regarding your “personal information.”

Subject to certain exceptions, you may have the right to:

  • Know/access – Request that we disclose the categories and specific pieces of personal information we have collected about you, the sources, the business or commercial purposes for collection, and the categories of third parties with whom we share personal information.
  • Deletion – Request that we delete personal information we collected from you, subject to legal exceptions.
  • Correction – Request that we correct inaccurate personal information.
  • Opt-out of sale/sharing – Request that we do not “sell” or “share” your personal information, including for cross-context behavioral advertising or targeted advertising.
  • Limit use of sensitive personal information – If we collect sensitive personal information (we generally do not for this Site), you may have the right to limit its use and disclosure.
  • Non-discrimination – We will not discriminate against you for exercising your CCPA/CPRA rights (for example, by denying services, charging different prices, or providing different quality of services).

Certain disclosures of data to advertising partners through cookies and similar technologies may be considered a “sale” or “sharing” of personal information under CCPA/CPRA. You may opt out of such sale or sharing by adjusting your cookie settings, using browser-level tools (such as Global Privacy Control signals, where honored), or contacting us as described below.

7.3 CalOPPA (California Online Privacy Protection Act)

CalOPPA requires that commercial websites post a clear privacy policy and disclose how they respond to “Do Not Track” signals.

  • We will post any material changes to this Privacy Policy on this page with an updated “Effective Date.”
  • The Site currently does not respond to browser-based “Do Not Track” signals, as there is no uniform industry standard for compliance. However, you can manage cookies and tracking as described in this Policy and in our Cookie Policy.

California residents may also request information about certain categories of personal information that may be disclosed to third parties for their direct marketing purposes under California’s “Shine the Light” law, where applicable.

7.4 Exercising Your Rights

To exercise any of the rights described above (GDPR, CCPA/CPRA, CalOPPA, or other applicable laws), please contact us using the contact details below and clearly describe your request and your jurisdiction.

We may need to verify your identity before processing your request, which may require matching information you provide with information we maintain. You may also designate an authorized agent to make certain requests on your behalf, subject to applicable law.

8. Children’s Privacy

The Site is intended for a general audience and is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete such information as soon as possible. If you believe that a child under 13 has provided us with personal information, please contact us using the details below.

9. International Data Transfers

The Site is operated in the United States. If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries that may have data protection laws different from those in your jurisdiction.

When we transfer personal data from the EEA, UK, or similar regions to countries not deemed to provide an adequate level of protection, we use appropriate safeguards such as standard contractual clauses or other legal mechanisms to protect your data.

10. Security

We use reasonable organizational, technical, and administrative measures to protect personal information within our organization, such as limiting access to personal data to personnel who need it and using security technologies designed to safeguard data in transit and at rest.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any information used to access the Site and for limiting access to your devices.

11. Third-Party Links and Services

The Site may contain links to third-party websites, services, or content that are not owned or controlled by Builtin Washington, including third-party ads served via Google AdSense.

This Privacy Policy does not apply to those third-party sites or services, and we are not responsible for their content, privacy practices, or terms. We encourage you to review the privacy policies of any third-party sites or services you visit.

12. No Data Collection From Users Under 13

As noted above, we do not knowingly collect or solicit personal information from children under 13 years of age. If you are under 13, please do not use or provide any information on this Site.

13. Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.

  1. When we make material changes, we will post the updated Privacy Policy on this page and revise the “Effective Date” at the top.
  2. Your continued use of the Site after any changes indicates your acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We will make reasonable efforts to respond to your inquiry within a reasonable period consistent with applicable law.